MARKETING THAT LEARNS
Rocket Fuel, is the most advanced cross platform buying solution (Display, Video, Mobile, Social), with access to 3.7 billion users (64% of the online market), Performing over 3.12 Quadrillion decisions a day, to materialize over 77 Billion hyper functional impressions on a daily basis. This insight and scale is achieved using the most sophisticated, Unassisted, Machine Learning Algorithms, and uses a combination of cookie data, big data and behavioral data to build a combined individual profile that has 200% more insight in comparison to user profiles built on a single touchpoint.
This wealth of information allows the Machine Learning Algorithm to target the perfect moment to surface an ad, picking the moment that the user is most likely to convert.
Loatsad Promomedia currently owns the exclusive rights to market RocketFuel in West Africa